Openwork Partnership is launching a national television and press advertising campaign highlighting the benefits of financial advice.
The campaign is part of the network’s growth strategy and will focus on how financial advice can help customers enjoy life, with the strapline ‘For us, financial advice is personal’.
Actor Lucy Speed, known for roles in EastEnders and The Bill will voice the TV ads, which Openwork says will underline how events such as homeownership can ‘matter more than money’ and how financial advice can help customers to achieve this.
The TV campaign is supported by national newspaper and digital advertising together with social media, to encourage customers to find a financial adviser with Openwork.
The network rebranded in February to focus on putting clients at the heart of the business.
The Openwork Partnership chief marketing officer Claire Oldstein says: “The TV advertising campaign is another exciting chapter in our mission to illustrate the importance and value of financial advice in making a difference to people’s lives.
“We are proud of our Partnership and want to make sure that as many people as possible have access to advice. Our ambition is to make it easier for advisers and their clients to face the future with confidence and optimism.
“Financial advice is nothing if it’s not personal and the power of our Partnership helps us to understand that and to help our advisers by putting clients at the heart of everything we do.”
